Trust is the foundation of every relationship, whether between a parent and child, a teacher and student, or a coach and athlete. As we step into a new season of leadership, it's crucial to understand how to build trust with the youngest emerging generation: Generation Alpha (born 2010-2024). With my 30 years of experience as a dance studio owner and teacher, I've seen firsthand how these young ones think and feel. I have also had the privilege of working with many youth educators throughout the country to hear their wins and challenges in leading younger generations. My hope is to share these insights with our readers on how to connect with them in a meaningful way and build trusting relationships.
Regardless of any generation you lead, the first rule in leadership is developing “Trust.” In order to build trust, you need to understand the traits of those you lead. After understanding the traits, you can then look at ways to equip them through your leadership. Whether you're a dance studio parent, school teacher, volunteer coach or anyone leading this next generation, my hope is that these insights will be relevant and actionable.
Let’s start with the comparison of Generation Alpha to the generation above them, Generation Z.
Similarities and Differences: Generation Z vs. Generation Alpha
Before diving into the tactical tools, let's take a quick look at how Gen Alpha compares to their predecessors, Gen Z.
Similarities:
1. Tech-Savvy: Like Gen Z, Gen Alpha is immersed in technology. Navigating apps, social media, and other digital platforms is their native language. For them, technology isn't just a tool; it's an extension of their world.
2. Value Authenticity: Both generations can spot inauthenticity from a mile away. They want to engage with people and brands that are real, honest, and transparent. They are looking to be valued and heard due to their uniqueness.
3. Diversity and Inclusion: Both Gen Z and Gen Alpha have grown up in a world that celebrates diversity in race, religion, gender, and identity. They naturally expect and embrace inclusivity, valuing environments where everyone feels seen and accepted.
Differences:
1. Shorter Attention Spans: While Gen Z is known for having a relatively short attention span due to constant information bombardment, Gen Alpha takes it to the next level. They're used to instant gratification, thanks to technology. According to the Microsoft study performed in 2020, the average attention span is 8 seconds. This makes it extremely challenging at times to keep them engaged.
2. More Individualistic: Gen Alpha tends to be more focused on personal achievement and creativity. They want to be seen as unique and are drawn to activities that allow for self-expression.
3. Higher Parental Involvement: Millennials (Gen Alpha's parents) tend to be highly involved in their children's lives, from schoolwork to extracurricular activities. This level of involvement means that Gen Alpha looks to their parents for validation and trust-building more than previous generations did. Millennial parents also follow a more personalized experience as opposed to a “one size fits all” leadership style.
By having awareness around these traits, we can better understand and create a more intentional approach to building trust with this new generation.
Now that we know more of the generational traits, let’s dive into some practical tools to build trust with Generation Alpha.
1. Speak Their Language: Use Technology
Incorporate Digital Tools: Leverage their native language with technology. Use apps, online platforms, and videos to communicate messages, teach concepts, and provide feedback. This shows them that you're meeting them where they are.
Use Short, Engaging Content: Keep communication concise and interactive. Use short videos, infographics, and quick messages to keep them engaged. Lengthy lectures or written instructions are less likely to capture their attention. Visuals are huge!
2. Be Transparent and Honest
Open Communication: Gen Alpha values transparency. Whether it's explaining the "why" behind a rule or sharing the reasoning behind a decision, be open and straightforward. The old style of leading with “just because I said so” will not get you far!
Admit Mistakes: Show them that it's okay to make mistakes by admitting your own. This vulnerability builds a stronger bond and teaches them that trust involves being human.
3. Personalize Interactions
Recognize Individual Strengths: Gen Alpha thrives on personal recognition. Find ways to highlight each child’s unique talents and contributions, whether it's on the dance floor, in the classroom, or during extracurricular activities.
Create One-on-One Moments: Schedule regular check-ins with each child or student to discuss their progress, listen to their concerns, and offer personalized encouragement. This is also helpful with creating a value with their Millennial parents.
4. Encourage Collaboration, Not Competition
Group Projects: While Generation Alpha Is individualistic, they also enjoy being part of a group effort. Incorporate activities that involve teamwork, collaboration, and team support.
Celebrate Small Wins: Instead of focusing solely on competition, recognize and celebrate small achievements. This approach builds a culture of trust, as they feel supported in their journey rather than judged.
5. Establish Clear Boundaries and Expectations
Consistency is Key: Gen Alpha looks for consistency in adults even though this may be the biggest challenge in leadership. Set clear boundaries and follow through with established rules. Being consistent in your words and following through in your action will develop trust.
Explain the “Why”: They’re more likely to respect boundaries when they understand the reasons behind them. Take the time to explain why certain rules or expectations exist.
6. Involve Them in Decision-Making
Ask For Their Input: Include them in decisions that affect them. For example, in a dance studio setting, allow them to help choose music for a routine or decide on team activities. This involvement builds trust and shows that their opinions matter.
Empower with Choices: Give them options when possible. Simple choices like selecting the next group activity or deciding on a classroom theme allow them to feel a sense of control and responsibility.
7. Model the Values of Trust
Lead by Example: Trust-building begins with you as the adult leaders. Demonstrate trustworthiness through your actions – keep your promises, respect their privacy, and show up consistently. They are always observing, so use your actions as a teaching tool.
Practice Active Listening: This one is hard! Show genuine interest in their thoughts and feelings by listening without judgment. Circling back around to them to ask them questions such as “How is your dog doing? Last week I remember you telling me your dog wasn’t feeling good” or “Did you have fun at your Grandma’s house this weekend?” When they see you value their voice, listen and remember their stories, they’re more likely to open up and trust you.
Final Thoughts: Laying the Foundation for Trust with Gen Alpha
Building trust with Generation Alpha is about meeting them where they are, valuing their individual perspectives, and engaging with them in authentic, consistent ways. As parents, educators, and leaders, our job is to create a safe environment where they feel seen, heard, and valued. By incorporating these tactical tools and tips into our daily interactions, we can lay a strong foundation of trust with this incredible new generation.
Next Steps:
Choose one of the tools above to focus on this month. Maybe it’s using more technology in your interactions or scheduling one-on-one moments with your child or student. Start small, be consistent, and watch how trust begins to build!
Stay tuned for next month’s blog, where we’ll dive into the value of Emotional Intelligence with younger generations and how it can shape the leaders of tomorrow.
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